How & Why Most US Lenders Are Losing The Search Engine Ranking Game

The NestReady team has analyzed the performance of 5750 lenders across the US when it comes to SEO and ranking on search engines.


Our team has looked into: the power of domain ranking, Ahrefs score, referring domains, backlinks, keywords, traffic value, .gov and .edu backlinks, and more.

Read on to discover why most US lenders are losing the search engine ranking game and why there is very little chance of the situation changing in 2020.

Here's a quick overview of the white-paper:

  • Ahrefs rank - discover how lenders in the US rank and why they are struggling with getting any organic traffic from Google.
  • Find out how lenders are losing the game when it comes to backlinks acquisition. Learn how Zillow is outperforming most of the players and what kind of risk it presents to the lenders.
  • 41% of US lenders rank for less than 500 keywords - discover how your company's website stacks up when it comes to "search engine keywords footprint".
  • Learn why many lenders have no choice but to buy traffic from Google Ads and Facebook.
  • Our goal was to understand how 5750 lenders across the US perform when it comes to search engine optimization, ranking, backlinks, keywords, search engine traffic, and so much more.

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NestReady bridges the gaps between consumers, banks, and real estate professionals, enabling financial institutions to offer a personalized and seamless home search process.

With NestReady, lenders can enhance their marketing, increase engagement and client loyalty, and achieve higher and faster conversions — all through their own digital environment.