What Would Happen If Zillow Converted 5% of Your Bank's Website Traffic?

What's the risk of a 46 million-visitor overlap in monthly website traffic between the top 50 U.S. lenders and Zillow-like platforms?


In this report, we investigate how the top 50 US lenders are losing their website audiences — potential homebuyers to Zillow, Trulia, Redfin, Realtor.com, & others.


Here's a quick overview of the white-paper:

  • Impact of non-bank lenders on top 50 US banks
  • One year comparison of audience overlap traffic between top lenders and real estate platforms 
  • Analysis of lenders facing medium to high risk levels of loss revenues
  • Bank of America's success with its digital mortgage experience platform and much more

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NestReady bridges the gaps between consumers, banks, and real estate professionals, enabling financial institutions to offer a personalized and seamless home search process.

With NestReady, lenders can enhance their marketing, increase engagement and client loyalty, and achieve higher and faster conversions — all through their own digital environment.