REAL ESTATE MARKETPLACEPLATFORMS - HASHTAG SOCIALMEDIA REPORT 2020

The NestReady Team has analyzed the 12 leading real estate marketplace platforms to understand what hashtags and phrases they use to attract homebuyers across various social media platforms.

Overview

The NestReady Team has analyzed the 12 leading real
estate marketplace platforms to understand what
hashtags and phrases they use to attract homebuyers
across various social media platforms.


Our Team was able to identify over 200 hashtags used
by real estate platforms on social media. We
discovered multiple dominant hashtags that are used
by various companies on our shortlist. Companies use
these hashtags about 10 percent more often than
other hashtags found in this study.


Here's some top highlights from the white-paper:

  • The term mortgage is the third most used
    hashtag by Zillow. It is used 19% of the time on
    all of Zillow's social media posts.
  • The hashtags #decor, #interiordesign, #design,
    #homedecor are very popular and unique
    hashtag choices.
  • #realtor(s) is one of the most used hashtags
    across the 12 real estate marketplace platforms
    analyzed.
  • Seven plus companies used the following
    hashtags frequently #openhouse, #mortgage,
    #homebuying, #homesforsale, #dreamhome,
    #newhome, #homebuyers.

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NestReady bridges the gaps between consumers, banks, and real estate professionals, enabling financial institutions to offer a personalized and seamless home search process.

With NestReady, lenders can enhance their marketing, increase engagement and client loyalty, and achieve higher and faster conversions — all through their own digital environment.