Mortgage Lenders Top Content Report 2020

What are some of the top articles and blog posts that have been written by US-based lenders? We've analyzed over 87K blog posts across 3000 lenders to answer this question.


Find out the secrets from over 3000 lenders and discover their top website traffic generating ideas. Discover the top blog articles and themes that generate a significant percentage of overall traffic to lenders' company's websites.

Here's some top highlights from the white-paper:

  • The NestReady Team's analysis of 3000 lender's blogs resulted in a list of 87K articles. We've identified 1500 top-performing stories from that list. 99% of the blog content brings little to no traffic!
  • The top 50 article ideas generate almost 100K visits per month.
  • 98% of blog content generates only a few dozen visits per month - it is rare to see an item that produces hundreds of visits, and it is even more rare to see a blog post with thousands of monthly visits.

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NestReady bridges the gaps between consumers, banks, and real estate professionals, enabling financial institutions to offer a personalized and seamless home search process.

With NestReady, lenders can enhance their marketing, increase engagement and client loyalty, and achieve higher and faster conversions — all through their own digital environment.