Overview
The NestReady Team has analyzed the top 1550 lenders across the US to see what impact COVID had and continues to have on
their website traffic. A third of lenders failed to adapt to the
desired user experience, and as a result, they have been losing traffic. Both small, mid-size, and large lenders experience traffic loss due to a change in user behavior.
Here's some top highlights from the white-paper:
- 426 lenders (27%) out of 1556, are losing traffic,
with 232 lenders' websites experiencing a
significant loss (10% or more).
- 149 mid-size and large lenders have been losing
website traffic due to the pandemic.
- 1105 lenders (71%) have not experienced traffic
loss and saw an increase in traffic.
