Overview
The landscape of companies that are able to provide mortgage lending services is rapidly changing in the US. Companies like Zillow announcing that they are entering mortgage lending space creates significant business loss scenario for banks and credit unions across the US.
In this report we are going to look into a details of how top lenders website audiences - potential homebuyers are being lost to platforms like Zillow, Trulia, Redfin, and Realtor.com.
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58% of top US-based mortgage lenders face medium to high risk levels of website audience loss to platforms like Zillow, Trulia, Realtor.com, and Redfin.
