Landing Page Optimization to Maximize Conversions Report

Overview

Is my landing page and website converting enough? How do I make my web pages perform better? 63% of marketers struggle with conversion optimization and wonder how they stack up compared to others. 

Here's some top highlights from the white-paper:

• Only 63% of companies have a structured approach when it comes to conversion rate optimization. 
• Over 52% of marketers confirm that A/B testing is the most effective and easiest way to approach conversion optimization.
• The majority of marketers that conduct conversion optimization on their websites say that they can see some results, but only 27% of them say that they are satisfied with their results.
• Using videos on landing pages can increase conversions by 86%.
• Companies in the United States use over 50 technological tools to perform A/B Testing.