White Papers

  • Real Estate Marketplace Platforms - Hashtag Social Media Report
    Real Estate Marketplace Platforms - Hashtag Social Media Report

    Overview

    The NestReady Team has analyzed the 12 leading real
    estate marketplace platforms to understand what
    hashtags and phrases they use to attract homebuyers
    across various social media platforms.


    Our Team was able to identify over 200 hashtags used
    by real estate platforms on social media. We
    discovered multiple dominant hashtags that are used
    by various companies on our shortlist. Companies use
    these hashtags about 10 percent more often than
    other hashtags found in this study.


    Here's some top highlights from the white-paper:

    • The term mortgage is the third most used
      hashtag by Zillow. It is used 19% of the time on
      all of Zillow's social media posts.
    • The hashtags #decor, #interiordesign, #design,
      #homedecor are very popular and unique
      hashtag choices.
    • #realtor(s) is one of the most used hashtags
      across the 12 real estate marketplace platforms
      analyzed.
    • Seven plus companies used the following
      hashtags frequently #openhouse, #mortgage,
      #homebuying, #homesforsale, #dreamhome,
      #newhome, #homebuyers.
  • The Impact of COVID On Lenders' Website Traffic In The US - 2020
    The Impact of COVID On Lenders' Website Traffic In The US - 2020

    Overview

    The NestReady Team has analyzed the top 1550 lenders across the US to see what impact COVID had and continues to have on
    their website traffic. A third of lenders failed to adapt to the
    desired user experience, and as a result, they have been losing traffic. Both small, mid-size, and large lenders experience traffic loss due to a change in user behavior.


    Here's some top highlights from the white-paper:

    • 426 lenders (27%) out of 1556, are losing traffic,
      with 232 lenders' websites experiencing a
      significant loss (10% or more).
    • 149 mid-size and large lenders have been losing
      website traffic due to the pandemic.
    • 1105 lenders (71%) have not experienced traffic
      loss and saw an increase in traffic.
  • Mortgage Lenders Top Content Report 2020
    Mortgage Lenders Top Content Report 2020

    Overview

    Find out the secrets from over 3000 lenders and discover their top website traffic generating ideas. Discover the top blog articles and themes that generate a significant percentage of overall traffic to lenders' company's websites.


    Here's some top highlights from the white-paper:

    • The NestReady Team's analysis of 3000 lender's blogs resulted in a list of 87K articles. We've identified 1500 top-performing stories from that list. 99% of the blog content brings little to no traffic!
    • The top 50 article ideas generate almost 100K visits per month.
    • 98% of blog content generates only a few dozen visits per month - it is rare to see an item that produces hundreds of visits, and it is even more rare to see a blog post with thousands of monthly visits.
  • Landing Page Optimization to Maximize Conversions Report
    Landing Page Optimization to Maximize Conversions Report

    Overview

    Is my landing page and website converting enough? How do I make my web pages perform better? 63% of marketers struggle with conversion optimization and wonder how they stack up compared to others. 


    Here's some top highlights from the white-paper:

    • Only 63% of companies have a structured approach when it comes to conversion rate optimization. 
    • Over 52% of marketers confirm that A/B testing is the most effective and easiest way to approach conversion optimization.
    • The majority of marketers that conduct conversion optimization on their websites say that they can see some results, but only 27% of them say that they are satisfied with their results.
    • Using videos on landing pages can increase conversions by 86%.
    • Companies in the United States use over 50 technological tools to perform A/B Testing.
  • How & Why Most US Lenders Are Losing The Search Engine Ranking Game
    How & Why Most US Lenders Are Losing The Search Engine Ranking Game

    Overview

    Our team has looked into: the power of domain ranking, Ahrefs score, referring domains, backlinks, keywords, traffic value, .gov and .edu backlinks, and more.

    Read on to discover why most US lenders are losing the search engine ranking game and why there is very little chance of the situation changing in 2020.


    Here's a quick overview of the white-paper:

    • Ahrefs rank - discover how lenders in the US rank and why they are struggling with getting any organic traffic from Google.
    • Find out how lenders are losing the game when it comes to backlinks acquisition. Learn how Zillow is outperforming most of the players and what kind of risk it presents to the lenders.
    • 41% of US lenders rank for less than 500 keywords - discover how your company's website stacks up when it comes to "search engine keywords footprint".
    • Learn why many lenders have no choice but to buy traffic from Google Ads and Facebook.
    • Our goal was to understand how 5750 lenders across the US perform when it comes to search engine optimization, ranking, backlinks, keywords, search engine traffic, and so much more.
  • What Would Happen If Zillow Converted 5% of Your Bank's Website Traffic?
    What Would Happen If Zillow Converted 5% of Your Bank's Website Traffic?

    Overview

    In this report, we investigate how the top 50 US lenders are losing their website audiences — potential homebuyers to Zillow, Trulia, Redfin, Realtor.com, & others.

     


    Here's a quick overview of the white-paper:

    • Impact of non-bank lenders on top 50 US banks
    • One year comparison of audience overlap traffic between top lenders and real estate platforms 
    • Analysis of lenders facing medium to high risk levels of loss revenues
    • Bank of America's success with its digital mortgage experience platform and much more
  • Digital Marketing Tools Used by the Top 500 Mortgage Lenders in the US
    Digital Marketing Tools Used by the Top 500 Mortgage Lenders in the US

    Overview

    With the vast majority of consumers searching for homes on the internet, more and more mortgage lenders are beginning to leverage digital marketing tools to attract, convert, and retain clients online.

    We’ve surveyed the 500 largest mortgage lender brands to discover which technologies and tools are fueling their success.

    • Insights Across 11 Platform Categories
    • Top Technology Adoption Trends
    • Audience Data & Programmatic Ads
    • Multi Channel Advertising & More
  • How Much Website Traffic Top Lenders are Losing to Zillow, Trulia, Redfin, & Realtor.com?
    How Much Website Traffic Top Lenders are Losing to Zillow, Trulia, Redfin, & Realtor.com?

    Overview

    The landscape of companies that are able to provide mortgage lending services is rapidly changing in the US. Companies like Zillow announcing that they are entering mortgage lending space creates significant business loss scenario for banks and credit unions across the US.

    In this report we are going to look into a details of how top lenders website audiences - potential homebuyers are being lost to platforms like Zillow, Trulia, Redfin, and Realtor.com.

    Don't see your company name in the report, but want to get your custom audience overlap report? Get your audience overlap report generated at no cost.

    58% of top US-based mortgage lenders face medium to high risk levels of website audience loss to platforms like Zillow, Trulia, Realtor.com, and Redfin.

  • Generate Website Audience & Traffic Overlap Report
    Generate Website Audience & Traffic Overlap Report

    How Audience Overlap Report Works?

    Audience Overlap Report is FREE for Mortgage Lender type companies 

    " Significant website audience overlap with companies like Zillow leads to lost customers. Minimize your homebuyer traffic loss by activating NestReady"

    All we need is your company web address and the same for either a few competitors or any other websites of interest. Just add them to the Comment field within the form and our team will take care of the rest. 

    It can be as simple as this - "my site is www.example.com" and I would like to get audience overlap comparison with the following sites: www.website1.com, www.website2.com and etc. You can include up to 10 websites of interest and we'll run a report for you absolutely free - once the report is ready we'll email it to the address you've shared on the form.

    Audience Overlap Flat Image

    Website Audience Overlap Report Includes:

    • % Overlap Data between your site and websites you've pointed out to us for a comparison
    • Number of website visitors that visit each site after leaving your company website.
    • Audience Loss Index for each website you pointed out to us
    • Up to 10 websites
    • Our mortgage lender customers usually ask for:  Zillow, Trulia, Realtor.com, Redfin.com, Homes.com
  • Search, Display, Native Ads, Programmatic Display, Email Campaigns - Benchmarks Report
    Search, Display, Native Ads, Programmatic Display, Email Campaigns - Benchmarks Report

    Overview

    To understand what professionals can expect from their digital 
    advertising efforts, NestReady examined marketing results in finance and real estate across the US (Plus 15 to 20 additional industries have been added to the report charts for the comparison purposes). 

    The Performance Benchmark Cheat Sheet Report covers optimal cost per acquisition (CPA), CTR performance, CPC and more for real estate and finance professionals across the United States.

    Campaign Performance Benchmark Report:

    • Paid search campaigns optimal performance levels
    • Display ads - what to expect in real estate & finance
    • Native ads performance indicators
    • Email campaigns cross industry results
    • Cross-channel, & multi-industry cost per conversion data
    • Programmatic display comparison and much more