A few days ago Quicken Loans’ sister company, In-House Realty, announced the acquisition of ForSaleByOwner.com, a calculated move of Rock Holdings, their parent company, towards building their one-stop-shop homebuying solution.
Following the same path, LoanDepot their main competitor has recently launched Mello Home and also aim to create an end-to-end homebuying experience. To achieve this vision, the company hired Chris Heller, former CEO of Keller Williams.
These companies have a clear understanding of how to put in place the convenient process homebuyers want to enjoy nowadays and do not measure any efforts to execute on their vision. Mello Home hired more than 450 tech experts and invested millions of dollars in building their proprietary financial technology ecosystem.
It’s not surprising that QuickenLoans went from the 18th to the 3rd position in the industry and LoanDepot grew more than 19,000% in the past 5 years alone!
Now, what do these enormous lenders have in common with NestReady and how other industry players can profit from it? Well…we understand that customers and real estate agents benefit the most when lending is at the core of the buying journey, and financial institutions are in charge of providing the integrated, trusted and reliable experience people want.
That being said, while QuickenLoans and LoanDepot invest big bucks into building their digital empire to gain market share from traditional lenders, NestReady disrupts the industry by enabling every single lender to offer their own end-to-end home buying solution to customers.
We believe that every lender should have equal opportunities to adapt to the most significant shift mortgage and the real estate have yet seen, without spending millions of dollars and years in technology development.
Thanks to NestReady’s plug-and-play platforms, mortgage companies, banks and credit unions can now easily compete against the industry’s largest technology investors while increasing customer loyalty and loan originations.