Most businesses — mortgage lenders included — could benefit from an extra set of hands to handle some of the more mundane or repetitive tasks involved in daily operations. The problem is, hiring an assistant isn’t always cost-effective. Plus, there’s still a need to manage an assistant to ensure they do those tasks the way you need them to be done, even when the underlying variables change. In mortgage marketing and lending, being responsive to the differences in lenders and the volatility of the mortgage market itself is critical. But finding an assistant — virtual or otherwise — who can rapidly adapt to those changes is problematic. And it typically accrues a relatively high cost that can also vary with the demands of the job.
In today’s lending environment, responsiveness and speed are critical when it comes to lead generation. That means it’s especially important for loan officers to have access to as many resources as possible to support a straightforward, hassle-free process for their homebuyers. The question is, how can loan officers achieve that end goal for every client without becoming overwhelmed or overburdened? The answer: Look to FinTech for solutions that are easy to implement, reliable and a lot easier to fit into your operating budget.
Loan Officer Leads Generation Tool Benefits
Whether you’re a small credit union or a major lending institution, having a virtual assistant at your beck and call can help you build your brand, generate more leads and close more quickly. A virtual assistant can:
Save time, freeing you up to focus on more customer-centric activities
Expedite time-consuming tasks during loan processing
Help you find more leads by analyzing data from homebuyers and agents
Respond quickly to changes and opportunities in the marketplace
Improve the quality of the customer experience by being responsive and reliable
Scale seamlessly to accommodate the needs of businesses of all sizes, even as they grow
That’s a lot of benefits. The challenge is finding an assistant who can provide all those benefits not just during work hours, but whenever your customers need them, 24 hours a day, seven days a week, every day of the year. Typically, having that kind of responsiveness means hiring multiple virtual assistants — with multiple salaries and multiple impacts on your bottom line.
Mortgage Origination Leads Generated with Loan Officer Virtual Assistant
FinTech lets loan officers capture market- and buyer-related information in real time, providing up-to-the-minute analyses that support faster processing times, lower costs and increased customer satisfaction. That’s great — but getting a great mortgage is just one part of the home-buying process. Buyers also want to find an agent and, of course, locate that perfect dream home. That’s when PropTech can help. PropTech uses an interactive platform to help buyers connect with agents and find home listings that meet their specific criteria, all without leaving the comfort of their couch. Platforms like NestReady combine the features of FinTech and PropTech, offering homebuyers a simple, satisfying end-to-end experience that can get them in the home they want faster than ever before.
Giving clients that seamless experience they crave is a great way to build loyalty and word-of-mouth referrals. But what about independent lead generation? NestReady can help there, too. By incorporating real estate listings and agent contacts into your process, you can capture more leads — and capture them early in the decision-making process, long before they've locked in a lender. Even though it might make more sense to lock in a loan before you ever start looking for a home, data from the National Association of Realtors® shows most buyers begin their journey by looking at online home listings. By offering listings at your site, you can attract those buyers earlier, providing them with an all-in-one solution and a simpler, faster path to homeownership.
NestReady is easy to implement, and it’s completely scalable, making it a perfect, affordable solution for lenders of all sizes. To learn more about NestReady and how it can help you grow and manage your business, request a demo or check out our Loan Originator solution today.