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The home-buying process has changed a lot during the past decade or so, and with those changes have come a lot of new challenges. For lenders who want to remain competitive, simply meeting those challenges isn’t enough. Today’s lenders need to know how to overcome those obstacles — and maybe even turn them into advantages. Here are the top five challenges lenders can expect to encounter during the rest of 2019 and throughout 2020, along with a few tips on how to conquer them.
Whether you’re a small community lender, or a mid-sized institution with a regional footprint, chances are you don’t have a lot of extra money in the budget to spend on marketing and advertising. That’s why it’s so important to capture and analyze data about the consumers who visit through your website and other online properties.
Keeping track of key performance indicators or KPIs is one of the best ways to refine your lending practices and focus on what works — that is, what practices and programs are attracting leads and driving conversions. The problem is, there are dozens of KPIs that can be measured, and keeping track of all of them is a task that’s beyond the scope of most loan officers. The good news? A recent study from Mortgage Cadence found you can significantly boost your revenue by looking at just a small handful of KPIs — most notably, the four listed below.