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What Are Zillow, Trulia, and Redfin’s Most Used Hashtags to Attract Homebuyers?
19/10/2021Continuing with our series on discovering the best marketing strategies and communication utilized by the top real estate platforms to attract homebuyers, we wanted to take a look specifically at three of the largest real estate platforms right now: Zillow, Trulia, and Redfin.
While most lenders and real estate companies have limited marketing resources, these companies have ample marketing teams that dedicate a significant amount of time to fine tunning their message and communication to attract homebuyers. So what can we learn from them?
If you are interested in our previous posts from this series, which discuss the 13 leading real estate marketplace platforms and what phrases and hashtags they use to attract homebuyers across various social media platforms, you can find them here and here, or, to read the complete report, download it here.
Why Use Hashtags to Attract Homebuyers?
Hashtags have been growing in popularity and are not limited to Twitter anymore. In fact, hashtags are widely used on most social media platforms. They allow your brand to connect to a topic and become part of that conversation. So even if a user is not following your brand on a social media platform, but is following a hashtag, they will see your post. As communication and marketing become more dependent on social media, it is essential for brands to become part of these conversations.
How Often Is Zillow Using Its Top Hashtags?
The NestReady Team analyzed the usage of hashtags per platform, starting with Zillow. #Brandname is often an obvious choice as the most common hashtag. The hashtag #socialsurvey is the second most used hashtag. #mortgage is used 19% of the time by Zillow, and they only started offering mortgages as of 2019! It clearly shows how invested they are in this side of the business.
The hashtags #openhouse, #homebuying, #homeownership, #homebuyers, #housing, when combined, appear more than 20% of the time on the social media posts shared by Zillow. It is also interesting to notice that terms #realtor, #realtors, and #realtorslife show up very often when combined; it shows a close working relationship between real estate agents and Zillow.
Zillow also gives us a sneak peek at their primary target markets using the hashtags #millennials, #firsttimehomebuyers, and #investing, also mentioned as #investment.
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What Are Zillow, Trulia, and Redfin’s Most Used Hashtags to Attract Homebuyers?
19/10/2021Continuing with our series on discovering the best marketing strategies and communication utilized by the top real estate platforms to attract homebuyers, we wanted to take a look specifically at three of the largest real estate platforms right now: Zillow, Trulia, and Redfin.
While most lenders and real estate companies have limited marketing resources, these companies have ample marketing teams that dedicate a significant amount of time to fine tunning their message and communication to attract homebuyers. So what can we learn from them?
If you are interested in our previous posts from this series, which discuss the 13 leading real estate marketplace platforms and what phrases and hashtags they use to attract homebuyers across various social media platforms, you can find them here and here, or, to read the complete report, download it here.
Why Use Hashtags to Attract Homebuyers?
Hashtags have been growing in popularity and are not limited to Twitter anymore. In fact, hashtags are widely used on most social media platforms. They allow your brand to connect to a topic and become part of that conversation. So even if a user is not following your brand on a social media platform, but is following a hashtag, they will see your post. As communication and marketing become more dependent on social media, it is essential for brands to become part of these conversations.
How Often Is Zillow Using Its Top Hashtags?
The NestReady Team analyzed the usage of hashtags per platform, starting with Zillow. #Brandname is often an obvious choice as the most common hashtag. The hashtag #socialsurvey is the second most used hashtag. #mortgage is used 19% of the time by Zillow, and they only started offering mortgages as of 2019! It clearly shows how invested they are in this side of the business.
The hashtags #openhouse, #homebuying, #homeownership, #homebuyers, #housing, when combined, appear more than 20% of the time on the social media posts shared by Zillow. It is also interesting to notice that terms #realtor, #realtors, and #realtorslife show up very often when combined; it shows a close working relationship between real estate agents and Zillow.
Zillow also gives us a sneak peek at their primary target markets using the hashtags #millennials, #firsttimehomebuyers, and #investing, also mentioned as #investment.
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The Advantages of Supporting Homeowners on Every Step of the Journey
14/09/2021We have all heard about how important it is to stay in touch with clients; it keeps you top of mind, generates referrals, and repeated business. But in the busier than ever mortgage industry of today, how can mortgage lenders stay in touch with homeowners? And even if they do find the time to reach out, what value can they provide?
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What Are the Top Words Used to Attract Homebuyers?
10/08/2021As we continue our research to further understand the best marketing strategies and communication utilized by the top real estate platforms to attract homebuyers, we wanted to look at the top words and phrases. Our team has analyzed the 13 leading real estate marketplace platforms to understand what phrases they use to attract homebuyers across various social media platforms.
We have already analyzed the top hashtags utilized by these companies and were able to identify over 200 hashtags used by real estate platforms on social media. We discovered multiple dominant hashtags that various companies use on our shortlist. Read more about it in our previous post, or to read the complete report, download it here.
Words Used By Most Real Estate Platforms
When we looked into the words and phrases that are used by most of the 13 top real estate platforms, we were surprised to see that positive and encouraging terms such as advice, opportunity, and impact, and also curiosity inducing terms such as sneak peek, are surprisingly used by more real estate platforms than industry-related words such as homes, estate, buying, and selling.
It shows that their focus goes much further than the scope of what they sell, real estate, to include the other interests and day-to-day topics that also affect their target market. This strategy is essential in providing valuable and relatable content that will keep homebuyers engaged with the brand for the long term. As the homebuying journey is often long, keeping homebuyers engaged from their first visit and returning to their platform often is one of the keys for real estate platform companies.
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Offering a Better Borrower Experience
6/07/2021The homebuying process is not exactly known to be quick and pleasant, especially for first-time homebuyers, and it is time lenders improve the borrower experience.
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Engaging Homebuyers Early in the Process
1/06/2021Some lenders might still believe that borrower engagement starts with a mortgage application, but it is becoming increasingly clear that this is not true. If mortgage lenders wait for a mortgage application to then engage with leads, the risk for loss of business is extremely high as it is known that most homebuyers look into more than one lender before deciding where to apply for their mortgage loan.
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The Need to Continue Building on the Housing Technology Boom
27/04/20212020 was a challenging year, but where there are challenges there are also innovators. The technology development and adoption experienced by the housing industry in 2020 was essential in order to keep it running. Mortgage lenders and real estate agents worked together to offer safe and convenient alternatives to the usual processes. But now, how do we guarantee that all the development in the housing industry keeps on growing?
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Turning First-Time Homebuyers Into Lifelong Customers
23/03/2021First-time homebuyers are the golden clients of mortgage lenders and real estate agents, they bring not only the initial business but the potential for much more down the road. It is estimated that the average American will buy five homes in their lifetime, and let’s not forget the potential for refinancing and referrals.
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What Are the Top Hashtags Used to Attract Homebuyers?
23/02/2021With the exponential growth of digital marketing and communication driven by the pandemic, real estate platforms are getting more creative in their tactics to attract homebuyers. Our team has analyzed the 12 leading real estate marketplace platforms to understand what hashtags and phrases they use to attract homebuyers across various social media platforms.
Today we will focus specifically on hashtags, to read the complete report download it here.
We were able to identify over 200 hashtags used by real estate platforms on social media. We discovered multiple dominant hashtags that are used by various companies on our shortlist. Companies use these hashtags about 10 percent more often than other hashtags found in this study. We saw some very obvious hashtags used by multiple platforms, such as #mortgage, #homebuying, and #openhouse. However, there were several hashtag choices and phrases that were new to us.
Most Used Hashtags
Some of the most repeated hashtags are: #openhouse, #mortgage, #homebuying, #homesforsale, #dreamhome, #newhome, #homebuyers. Seven or more companies out of the 12 analyzed within this study use these hashtags.
Hashtags like #decor, #interiordesign, #design, #homedecor, and related keyword combinations are very popular among real estate platforms, but less obvious choices. They are clearly aiming to attract homebuyers from a different angle.
Out of 12 Platforms like Zillow, Trulia, Redfin and alike - what are the most common hashtags?
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Feature Spotlight: NestEngage Supporting Both Homeowners and Lenders
2/02/2021Due to the COVID-19 pandemic, millions of people across North America have either lost their jobs or have been asked by their employers to take a salary cut, the economy has taken a turn for uncertainty. With people turning to their financial institutions and lenders for solutions, service providers must have the best tools and technology to provide clients with the support they need to continue to accomplish their real estate goals.
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NestReady's Homebuyer Cash Reward
26/01/2021We are already starting the year with another family taking advantage of NestReady’s homebuyer cash reward program!
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How Potential Homebuyers Can Prepare for a Possible Real Estate Crisis in 2021
12/01/2021With the pandemic still afloat and feelings of tension and uncertainty high, many people looking to buy or sell try to anticipate the next housing market crash. Millions of people across North America are now unemployed or laid off, bringing the unemployment rate to a high. It is not wrong to anticipate that unemployment and economic downturn will soon impact the real estate industry and the housing market. However, in every crisis there are opportunities and potential homebuyers could use this time of uncertainty to prepare for their next move.
Read on to discover what potential homebuyers can do to prepare for a possible real estate crisis in 2021, from improving credit scores to reducing expenses, and saving for a down payment. There are several ways in which we can prepare for a crash. Sometimes a crisis is the best time for opportunity, such as taking advantage of historically low mortgage rates.
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How Homeowners Can Prepare for a Possible Real Estate Crisis in 2021
15/12/2020Being a homeowner during a real estate crisis raises a lot of questions. Individuals turn to banks to discover their options and to get answers to their concerns. Questions like, should I sell, buy another property, or refinance my mortgage? Are very common.
Thankfully research and statistics can usually determine when a real estate crisis will occur. As a result, homeowners have the time to prepare for a potential real estate crisis. Sometimes a crisis is the best time for an opportunity!
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Report: A/B Testing for Optimal Landing Page Conversions
1/12/2020Research suggests that A/B testing is the most effective and the easiest method of landing page optimization. If you read our previous blog posts, you were informed of all the steps that need to be completed before performing an A/B test on your landing page.
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Cash Rewards for Homebuyers: NestReady Offers Rewards
10/11/2020Buying a home is a significant expense. After saving for a down payment, homebuyers may have a difficult time finding enough funds to cover the additional costs of moving. Such as renovations, moving costs, and furniture purchases. Or maybe, it would be good to have a small cash buffer for support during the first couple of months of homeownership. These additional costs can amount to tens of thousands of dollars, that’s why NestReady gives the option of offering a cash reward for homebuyers utilizing our platform.
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Report: Discover the Top Traffic Generating Stories For Lenders
21/10/2020Within our white paper, the NestReady Team analyzed over 87,000 blog posts across 3000 lenders to determine what articles and blog posts written by US-lenders produced the most traffic. We came up with a list of 1500 top ideas that generate a lot of traffic and deliver a significant percentage of the overall traffic to lenders' websites through our analysis. Read on to discover the secrets from over 3000 lenders and discover their top website traffic generating ideas.
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Report: Top Lenders are Losing Web Traffic Amid COVID Pandemic
6/10/2020With people across America abiding by stay-at-home orders amid COVID-19, more and more individuals are shifting their attention online. Consumers are using the internet to obtain services to fulfill their needs (including mortgage). As a result, mortgage lenders have seen an influx in online searches and fewer in-person visits. The switch in user behavior has affected lenders across the country very differently.
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Feature Spotlight: NestEngage's Actionable Insights
8/09/2020Due to the COVID-19 pandemic, millions of people across North America have either lost their jobs or have been asked by their employers to take a salary cut or reduce their hours to compensate for the current state of the market. As a result, people are turning to their financial institutions and mortgage bankers for solutions and support during these uncertain times. In turn, mortgage lenders and banks need the best tools and technology on the market to provide their clients with the support they need to accomplish their real estate goals.
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Report: Mortgage Lenders are Gaining Website Traffic Amid Covid-19
18/08/2020With people across America abiding by stay-at-home orders amid COVID-19, more and more individuals are shifting their attention online. Consumers are using the internet to obtain services to fulfill their needs (including mortgage). As a result, mortgage lenders have seen an influx in online searches and fewer in-person visits. The switch in user behavior has affected lenders across the country very differently.
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Feature Spotlight: How NestEngage Empowers Homeowners
4/08/2020Due to the COVID-19 pandemic, millions of people across North America have lost their jobs bringing the unemployment rate to a record high. On the other hand, many employees who are still working have been asked to either take a salary cut or reduce their hours to compensate for the current market and business losses. Now, more than ever, people are turning to their financial institutions and mortgage brokers for support. In turn, mortgage lenders and banks need the best tools on the market to help their clients during this time.
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Is NestReady a Digital Marketing Agency?
28/07/2020As of the beginning of 2020, NestReady started offering digital marketing services. With some of our customers asking - “are you a digital marketing agency now?”. We wrote this post to explain it. The quick answer is yes and no. There are some similarities in terms of what we are doing now that could make NestReady look like a digital marketing agency, that being said, we are more of a “growth partner” specialized in fintech and marketing for mortgage lenders.
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You're Invited: Join Our Real Estate Referral Program
14/07/2020According to various research studies, over 80% of Americans depend on recommendations and referrals from their friends, family, and trusted service providers when considering purchasing a product or service. The same goes for when homebuyers are looking for a real estate agent to help them find their dream home.
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Report: How COVID is Impacting Small and Large Lenders' Website Traffic
30/06/2020Within our most recent white paper (link to white paper), NestReady (link to NestReady) analyzed the top 1550 lenders across the US to see what impact COVID had and continues to have on their website traffic. To conduct this study, we gathered website traffic data from March and April 2019 and 2020.
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Study: How NestReady Increased a Lenders' Website Ranking by 100%
6/05/2020Resource Financial Services (RFS) used NestReady's Digital Services to help them improve their overall domain authority, to obtain a more robust keyword ranking on all major search engines, to generate more leads for their new product VA Loans, and to increase brand awareness.
Read on to discover what the NestReady team did to achieve RFS' goals and the results of NestReady's work.
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Report: Landing Page Optimization Tactics - Ranked by Difficulty and Effectiveness
2/04/2020Now that you know how well your landing page is supposed to perform, you can evaluate your options to optimize your landing page to ensure that your landing page produces as many conversions as your competitors' pages within the industry.
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Home Types and Their Popularity Across the US
30/03/2020Have you ever wondered what types of homes are the most popular, according to the American public? Our team here at NestReady were curious about this, so we decided to use Google trends data to analyze the changes in popularity for different property types over time across the United States.
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Report: Landing Page Conversion Averages by Industry
26/03/2020So many marketers understand the importance of a high-converting landing page. However, they struggle to find the necessary information to determine whether or not their landing page is performing in line with industry standards.
That's why the NestReady team, created a white paper which evaluated conversion benchmark data by industry! In this article, I will be summarizing the benchmark data provided. -
Why is Google "bullish" on the housing market? Now & the months ahead
23/03/2020Uncertain times, calls for record-breaking home search volume? With the current pandemic, interest rates have lowered, and thousands of Americans are stuck at home, many of them confined to their computers. Amid Google searches around the epidemic, several Americans are also searching for homes online.
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Report: Top Converting Landing Pages Features
19/03/2020If you're looking to gather leads for your business, you need to build a strong landing page. Similar to other marketing tactics, this can be done very well or very poorly, as creating high-performing landing pages has its challenges. It is often challenging to write the perfect copy to engage your visitors, and it's a challenge to find the right image or visuals to convey your message accurately.
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Top 5 Marketing Strategies for Mortgage Loan Officers in 2020
11/03/2020We're already three months into the new year, have you reviewed your marketing strategies yet? There's no better time than now to analyze the top trends and marketing tools for mortgage loan officers to identify the best ways to gain traction for your business.
Here are five marketing strategies for you to implement this year to boost brand exposure, overall efficiency, and to capture more leads.
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Mortgage Lender Marketing: How to Write The Perfect Mortgage Blog Post
5/03/2020Every mortgage lender wants to find the most effective ways to drive more traffic to their website. The more traffic a lender gets to their website, the more opportunities they have to capture leads. The most effective method to boost web traffic is to create quality content. Why? Because, the more content you have on your website, the more pages Google will index for you, the higher your domain authority, and the more keywords that you will rank for, and therefore, the more organic searches you will appear on when people are searching for their mortgage needs.
However, it's not enough to create content. You have to create the right content to attract the right audience. To ensure that you are drawing your targeted clientele and producing quality content, we've created a small guide any mortgage lender can follow! -
Report: US Lenders Struggle to Obtain Organic Traffic and Strong Keyword Ranking
3/03/2020
Within our recent white paper about the SEO ranking of lenders sites, the results showed that most lenders in the US are struggling to get enough organic traffic and keyword ranking to compete with home listing and lender platforms like Zillow.Read on to learn more about the importance of organic traffic and keyword ranking, and to see how lenders are doing in terms of traffic volume and keyword search.
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Report: Lenders are Missing Out on an Opportunity to Increase Their Search Engine Ranking
27/02/2020A robust search engine optimization strategy involves so much more than merely producing content that is keyword optimized. Other factors have a significant impact on a site's search engine ranking, such as backlinks. But, not all backlinks are the same in the eyes of Google. Backlinks from .edu and .gov domains are far more authoritative in terms of SEO as they are trusted sites.
Within our recent white paper about the SEO ranking of lenders sites, the results showed that most lenders in the US (of the 5750 analyzed) are aware of the impact of .edu and .gov backlinks. However, they are missing out on the opportunity to obtain such links. In this article, I will discuss what .edu and .gov backlinks are, their importance, how many links lenders have, and essential takeaways. -
Report: 72 % of Lenders Know the Importance of Backlinks, But Are Failing to Obtain This Crucial Element
20/02/2020In today’s digital world, having a strong website is a crucial element to the success of lenders. From developing strong marketing campaigns to investing in search engine optimization strategy to obtaining backlinks, there are a variety of methods and tools that can help lenders build successful sites with authoritative search engine rankings that will reach the right audience.
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Less Than 10% of Lenders Have a Strong Ranking on Google: Domain Rating Analysis
18/02/2020The findings of our most recent white paper about lenders’ search engine ranking revealed that several of them are having a hard time getting backlinks to their website. This difficulty is due to the low domain rating (DR) of banks’ sites.
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Lenders Organic Traffic: Over 50 % of US Banks Are Struggling To Get Free Web Traffic From Google
11/02/2020Several lenders invest in a search engine optimization strategy to increase their website’s overall ranking and the amount of traffic the website receives. Although they are investing in search engine strategies, several of them are not seeing adequate results. These results are due to ineffective methods and a lack of backlink acquisition.
Within our new White Paper, the NestReady team analyzed the Ahrefs Rank (AR) of 5750 lenders in the US. Within this article, I will discuss the meaning of Ahrefs Rank and its importance, how lenders rank, and why they are failing in attaining a good Ahrefs ranking.
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White-Paper | How and Why Most US Lenders Are Losing the Search Engine Ranking Game
7/02/2020
With the vast majority of consumers gathering information for loans on the internet, more and more lenders are investing in search engine optimization strategies to attract, convert, and retain clients online.
Overview
Our team has looked into: the power of domain ranking, Ahrefs score, referring domains, backlinks, keywords, and traffic value, .gov and .edu backlinks, and more.
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Online Homebuying Journey: Homebuying Starts Online Is Your Company Ready?
5/02/2020A recent study, conducted by the National Association of REALTORS Research Group that analyzed the generational trends of homebuyers and sellers, revealed that among all generations of homebuyers, the first step taken in the homebuying journey was to look online for available houses. The results show that the internet plays a significant role in the homebuying process for all generations, even buyers who are 73 years and older. Therefore, realtors, lenders, loan officers, and property developers must develop a robust online presence to cater to the demands of homebuyers.
Within this article, I will discuss the prominent role that the internet plays in the homebuying journey. As well as discuss how the NestReady platform, NestFinder, can help your company up their online game to fulfill the needs of homebuyers.
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Become a Successful Mortgage Loan Officer: The Four Daily Practices
30/01/2020As a passionate loan officer, you are continually trying to improve your skills and gain new knowledge about the industry, which is an essential element to success within the competitive field of mortgage lending. There are several ways to improve your mortgage lending business and reach your professional goals. Here’s a list of four daily practices that can help you become a better performing loan officer and separate yourself from the pack.
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Optimizing Customer Experience for Lenders: The Seven Rules for Happy Borrowers
28/01/2020There’s a common misconception amongst lenders and loan officers that positive feelings towards loan originators will translate into customer referrals. When in actuality, borrowers give references when they have a pleasant experience from beginning to end.It’s easy for a borrower's overall experience to be tainted by one unpleasant incident during the borrowing process. Therefore, loan originators must do everything to ensure that a borrower’s experience is pleasant from start to finish.
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Activating True Digital Experience: How Mortgage Lenders Can Use Personalization to Create a Digital First Experience
23/01/2020Recent studies suggest that Millennials and Generation Z will account for 80 % of real estate transactions over the next decade. Both generations expect an easy, digital-first, and personalized customer experience. As a result, loan originators and mortgage lenders must invest time and resources into understanding customer experience technology to change how they do business to meet the needs and expectations of Millennials and Generation Z. Essentially, loan originators and mortgage lenders must transform their online presence into a dynamic and personalized digital experience to attract and inquiry Millennials and Generation Z as loyal customers.
Within this article, I will discuss how some loan originators’ and lenders’ websites are currently failing to obtain Millennials and Generation Z as customers while providing suggestions to attract the desired demographic by creating a personalized and dynamic experience for the consumer.
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Social Media Marketing for Mortgage Lenders: The Top 5 Practices to Successful Social Media Marketing
21/01/2020It’s no secret that social media is a significant channel for driving business growth due to its high usage rate by the American public. According to a recent study conducted by PEW Research Center, 72% of adults within the U.S utilize some form of social media several times a day. Another study found that the majority of Americans spend about one hour and 57 minutes per day on social media.
The American public relies on social media to educate themselves about products, brands, and services, making it a handy tool for lenders to find, connect with, and impress possible clients. However, relatively few banks, credit unions and independent mortgage bankers utilize social media platforms to their advantage by targeting potential clients, cultivating leads, and engaging with existing clients. In the same manner, several mortgage lenders may be unaware as to how to leverage social media.
Below are the five best practices to successful social media marketing that can enable your organization to attract and obtain new clients, nurture existing relationships with clients and organizations, and deliver the right message at the right time.
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Mortgage Leads Lost by Top 10 Mortgage Lenders: Showdown with Zillow
4/12/2019The lending landscape in the United States is rapidly changing. Companies like Zillow are announcing their entry into the mortgage lending space, creating a dangerous scenario for banks and credit unions across the U.S.
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Mortgage Loan Leads Assistance: Winning with NestReady
26/11/2019As the home buying process moves online, many mortgage lenders are struggling to serve modern borrowers and attract new business. From shifting expectations, to subpar technology, to the rise of nonbank lenders and real estate portals, lenders have many challenges to overcome in order to remain competitive.
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Mortgage Banking Solution: Bank of America’s Digital Mortgage Platform Increases Applications
21/11/2019It’s no secret that real estate portals like Zillow dominate real estate-related traffic on the web. Indeed, Zillow has 195 million monthly unique visitors, and 80% of all US homes have been viewed on the site at least once. What many lenders may not realize, however, is the direct threat that this traffic poses to their businesses: According to NestReady’s own study, 58% of top US-based mortgage lenders face medium- to high-risk levels of website audience loss to platforms like Zillow, Trulia, Realtor.com, and Redfin.
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Improve Fintech Mortgage Lending Leads Through Digital Closing Tactics
19/11/2019Digital mortgage closings are on the rise across the country, making the home-buying process a lot simpler and a lot less frustrating for both consumers and lenders. If you haven’t adopted digital closing tactics at your agency yet, here are three big reasons why you should.
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Loan Officer Marketing: Blog Content Management
14/11/2019With constant pressure to find more efficient ways to acquire and process loans, it is important for mortgage lenders and marketers to optimize their marketing initiatives. One of the most powerful marketing strategies for increasing leads and ranking on Google search is content marketing.
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3 Key Loan Originator Softwares For SMBs: Mortgage Leads Generation
12/11/2019As a mortgage lender or loan originator, streamlining the home buying process for your customers not only benefits your potential homebuyers, but also increases your business productivity. By automating your commercial loan origination process, you can make a profit, create shareholder value, and reduce the risk of errors when handling customers. With the right loan originator software for your businesses, mortgage lenders can provide high-quality services and customized experiences that homebuyers will recommend to their peers and family members.
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Drive Mortgage Loan Leads: 4 Key Performance Indicators
7/11/2019Keeping track of key performance indicators or KPIs is one of the best ways to refine your lending practices and focus on what works — that is, what practices and programs are attracting leads and driving conversions. The problem is, there are dozens of KPIs that can be measured, and keeping track of all of them is a task that’s beyond the scope of most loan officers. The good news? A recent study from Mortgage Cadence found you can significantly boost your revenue by looking at just a small handful of KPIs — most notably, the four listed below.
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Loan Officer Leads Generation Guide to Native Ads: Tips for Loan Officers
5/11/2019Times have changed for mortgage lenders when it comes to digital display advertising. While sophisticated ad targeting solutions have helped advertisers refine their audiences, those consumers are nevertheless tired of the same old display formats and placements, causing them to ignore ads entirely. This has given rise to native advertising, a type of display advertising in which ads closely resemble the look, feel, and content of the media around them.
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Mortgage Lead Generation Solutions for Mortgage Lenders with NestReady
31/10/2019With the growing trend of homebuyers exploring the digital home-buying journey, lenders need to look beyond the mortgage application process. Furthermore, mortgage lenders should consider how they can add more value to their clients throughout the home buying process. Since 85% of home buyers start their journey on a mortgage lender’s website it is essential for credit union members to know they can get the best rate and service from their primary financial institution. At NestReady, our goal is to provide a platform that will allow for ease and trust in the home buying process with all those involved.
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Loan Officer Advertising Tactic, Part 2: Display Advertising
29/10/2019Today’s display advertising tools are a far cry from the spammy pop-ups and animated banners of years past. Modern display ads can help lenders not only increase brand awareness among their target audiences, but also generate mortgage leads. In fact, Google estimates that its Display Network drives nearly 20 percent of total conversions for the median advertiser.
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Loan Officer Advertising Tactic, Part 1: Paid Search
24/10/2019Google’s AdWords paid search product is one of the most valuable tools in a loan officer’s arsenal. Executed properly, search ads can generate mortgage leads more effectively than organic search alone. In fact, it’s estimated that businesses make an average of $2 in revenue for every $1 they spend on AdWords.
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Learn About NestReady’s Growing Team!
23/10/2019As a company with over six years of experience in building innovative tools to empower home buyers, loan officers, and real estate professionals, NestReady is excited to showcase its growing team! Learn about all the vital members from each of our teams, including engineering, marketing, design, and more.
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Non-Bank & Alternative Lending Competition With Traditional Mortgage Lenders
22/10/2019As today’s real estate consumers navigate the home buying process, they’re looking for the best outcome and experience, which non-banks like Zillow, Quicken Loans, and loanDepot are providing through online services. In fact, over 40% of customers believe non-banks are a better lending option than traditional banks. While many consumers are still requesting mortgages through traditional avenues, major banks, and credit unions must be prepared to navigate the drastic changes in consumers' approach to the home buying process.
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Generate Mortgage Leads: Cost of Paid Keywords for Loan Originators
17/10/2019Digital advertising is a crucial component for any lender who wants to generate mortgage leads. But whether you’re on your first campaign, or your 100th, it can be difficult to gauge the success and efficiency of your loan officer advertising. Are you paying too much to generate mortgage leads? How do your marketing efforts stack up against your competitors?
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Credit Union Marketing Strategies: 4 Ways to Improve
15/10/2019Although credit unions tend to have high levels of satisfaction among the consumers who use them, they also tend to do a lot less marketing than traditional banks — and that means they’re “stuck” with a smaller piece of the banking pie. In order for credit unions to stay successful in the face of increasing competition with traditional banks, they need to embrace a “smarter” marketing strategy as they move forward. Here are four key trends to adopt now.
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Mortgage Trends and Predictions in 2020 For Banks and Credit Unions
8/10/2019With US and China trade talks, next year’s election, the stock market’s wild ride. So far, the second half of 2019 has had its share of turbulence. But the good news is, the lending industry is poised for continued growth, in part due to both a strong job market and the Fed’s interest rate cuts. With 2020 just around the corner, banks and credit unions can tap into the upswing by heeding these four critical mortgage lending trends.
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Mortgage Originators Increase Home Buying Applications Through AI
1/10/2019The fact that there are now more affordable homes than ever before make it a fantastic time for mortgage lenders to use technology as a means of capturing refinance opportunities and to garner new clients. Now is the time when artificial intelligence mortgage lending has a bigger potential to positively affect the process than ever before. Credit unions, banks and mortgage lenders are now poised to bring in new customers and to help those that have been with them for years refinance their loans.
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Mortgage Lead Generation and How Loan Originators Can Thrive With NestReady
23/09/2019Technology has transformed the way consumers do business in the U.S. and throughout the world, supporting more customer-centric, streamlined processes that most consumers have readily embraced. With technology, today’s consumers have faster access to more products, enabling them to tailor their customer journeys not only to their needs, but to their own scheduled as well. Not surprisingly, businesses that have responded to these shifts have seen their market shares soar, while companies that lag behind find themselves in the unenviable position of playing “catch-up” with their competitors.
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Loan Officer Lead Generation Tool: NestReady a Virtual Assistant
20/09/2019Most businesses — mortgage lenders included — could benefit from an extra set of hands to handle some of the more mundane or repetitive tasks involved in daily operations. The problem is, hiring an assistant isn’t always cost-effective. Plus, there’s still a need to manage an assistant to ensure they do those tasks the way you need them to be done, even when the underlying variables change. In mortgage marketing and lending, being responsive to the differences in lenders and the volatility of the mortgage market itself is critical. But finding an assistant — virtual or otherwise — who can rapidly adapt to those changes is problematic. And it typically accrues a relatively high cost that can also vary with the demands of the job.
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Generating Mortgage Leads: Loan Officers Use FinTech to Build Their Brand
17/09/2019Buying a home involves a lot of steps: finding an agent, poring over listings, finding a lender, identifying the best loan, and then ultimately getting that loan. Until recently, buyers had to take all those steps one by one — which was kind of silly, considering they’re all aimed at achieving one common goal: getting the buyer into the home of their dreams.
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Digital Mortgage 2019 Conference: Top 5 Things to Look Out For
16/09/2019The age of the internet and technology has been upon us for some time now and as the Digital Mortgage Conference in Las Vegas is fast approaching, it is now more important than ever to determine what you can check out at the convention. The 2019 mortgage technology conference from September 23 to 24 is a fantastic opportunity for mortgage lenders to learn what is changing in the landscape, what needs some work, and what has been a success thus far.
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Why Should Credit Unions Embrace the Fed's Faster-Payments Platform?
11/09/2019This past spring, the Federal Reserve made headlines when it announced it was ready to move forward with the creation of a real-time payments service, dubbed FedNow, aimed at supporting “near-instantaneous” transfer of funds, 24 hours a day, seven days a week. That’s good news for credit unions, according to Andrew Morris, senior counsel for research and policy at the National Association of Federally-Insured Credit Unions (NAFCU). During the service's design phase, NAFCU worked closely with the Fed, identifying key capabilities and priorities to make the new service “credit union-friendly.”
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Cash Back Mortgage Incentive Benefiting Homebuyers and Loan Originators
10/09/2019As a mortgage lender, it is important to know when and how to approach potential homebuyer clients with various loan offerings. Since 8 out of 10 homebuyers will search for a mortgage lender before looking for a home, loan officers must tailor the customer experience and be prepared with mortgage lending incentives. By engaging with leads early in the homebuying journey, can instill trust in potential clients and drive referrals for future homebuyer clients.
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Homeownership Made More Affordable For First-Time Buyers in Quebec
5/09/2019Housing prices remain strong in Canada, especially in major metropolitan areas like Vancouver and Toronto. Comparatively speaking, Montreal remains a good value among major Canadian cities, with an average home price of about $366K. But just because Montreal homes are affordable relative to other urban locales, that doesn’t mean they’re affordable for a first-time home buyer in Quebec. For many would-be city-dwellers, high real estate costs have meant these buyers have put their dreams of homeownership on an indefinite hold.
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Loan Originators & Realtors Collaborate Effectively With NestReady
30/08/2019Over the last two decades, technology has dramatically reshaped the process of finding and purchasing a home. Despite these advancements, however, the homebuying journey remains frustratingly disjointed. This is true not just for consumers, but also for the professionals who serve them—especially loan officers and real estate agents.
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Realtor Referral Network, Part 2: Loan Originators
29/08/2019Things are looking up for mortgage lenders. As of August 2019, mortgage rates are approaching their lowest level in nearly three years, while in June, applications rose by 27 percent in just one week, according to the Mortgage Bankers Association.
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Realtor Referral Network, Part 1: Homebuyers
29/08/2019While most housing markets have recovered from the 2007 subprime mortgage crisis, consumers are still feeling the lingering effects. North American homebuyers have experienced a decrease not just in overall wealth, but also in confidence. This is certainly true among the millennial generation, who came of age during these tumultuous times and now make up the majority of homebuyers.
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Top 5 Loan Officer Challenges in 2019
29/08/2019The home-buying process has changed a lot during the past decade or so, and with those changes have come a lot of new challenges. For lenders who want to remain competitive, simply meeting those challenges isn’t enough. Today’s lenders need to know how to overcome those obstacles — and maybe even turn them into advantages. Here are the top five challenges lenders can expect to encounter during the rest of 2019 and throughout 2020, along with a few tips on how to conquer them.
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Interview: The Power of Communication with Michelle Bruto da Costa
26/08/2019In today’s tech-forward lending environment, it’s easy for loan officers to lose sight of their most important responsibility: guiding consumers through the loan origination process. For Michelle Bruto da Costa, branch manager at Homebridge Financial Services in Everett, WA, the key to fulfilling that responsibility is communication, and plenty of it.
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What's In-Platform Advertising for Mortgage Lenders?
21/08/2019The World Wide Web has grown in leaps and bounds since it first came on the scene in 1990. Indeed, between 2008 and 2018, the total number of websites on the Internet grew a staggering 846 percent, with estimates exceeding 1.7 billion today.
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White-Paper | Digital Marketing Tools Used by the Top 1500 Credit Unions in the US
15/08/2019
With over 5,000 marketing solutions and platforms available today, credit unions are finding ways to optimize their lead generation processes with web analytics, audience data management, and many more.
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Real Estate Leads Generation: 5 Ways NestReady Generates Homebuyer Leads
7/08/2019In today’s digital lending environment, maintaining a consistent supply of homebuyer leads is a constant challenge. With consumers increasingly shifting their homebuying journeys online, and nonbank lenders competing for those consumers, banks and credit unions are hard-pressed to modernize their lead generation efforts.
Fortunately, NestReady is here to help traditional lenders generate up to 90 percent more leads on their platforms. Here are five ways NestReady’s solutions make it happen. -
Making Insight Actionable with Machine Learning
8/07/2019In recent years, you may have heard of “machine learning” being used for everything from diagnosing diseases to writing screenplays. But what is machine learning, and how does it work? Read on to understand the value of this emerging technology and how NestReady is using it to help financial institutions provide a seamless, end-to-end homebuying experience.
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In-Market Audiences for Lenders: How to Use Google’s Latest Advertising Tool
8/07/2019Whether you’re a small community lender, or a mid-sized institution with a regional footprint, chances are you don’t have a lot of extra money in the budget to spend on marketing and advertising. That’s why it’s so important to capture and analyze data about the consumers who visit through your website and other online properties.
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Interactive Poll | How Interested Would You Be In Having Your Own Branded Real Estate Portal? Cast Your Vote & Find Out What Others Think.
4/07/2019See what other loan officers and mortgage originators got to say about activating a personalized real-estate marketplace that puts them at the center of a customer home-buying journey, and helps them generate leads.
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White-Paper | Digital Marketing Tools Used by the Top 500 Mortgage Lenders in the US
26/06/2019
With the vast majority of consumers searching for homes on the internet, more and more mortgage lenders are beginning to leverage digital marketing tools to attract, convert, and retain clients online.
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How Top Lenders Are Using Web Analytics Software
26/06/2019These days, virtually all companies understand that they should be measuring and analyzing their app and website activity. With that in mind, the majority of businesses who find or do business online are using web analytics software to track visitors and users. In fact, 68 percent of the top 1 million websites and 88.5 percent of the top 10,000 websites use Google Analytics to measure the customer experience on their online properties.
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Report: 45% of Top Lenders Are Missing This Crucial Advertising Tool
20/06/2019Online display ads are often portrayed a panacea for today’s businesses, particularly in comparison to traditional advertising methods. But getting a solid return on digital ads is by no means easy. Consider that the average person is served over 1,700 banner ads per month but only half of them are ever viewed. Meanwhile over 70 percent of marketers fail to target these consumers with behavioral data, leading to lower click rates and conversions.
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How Top U.S. Lenders Are Wasting $4B A Year On Advertising
18/06/2019In the age of “Big Data,” mortgage lenders are realizing that their own data on customers and leads is their most valuable source of marketing insight. Yet knowing is only half the battle—and as it turns out, many lenders are failing to activate their so-called “first-party” data to drive new business.
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Less Than 50% of Top U.S. Lenders are Using This Proven Marketing Tactic
18/06/2019In today’s digital-first world, technology is crucial to the success of any mortgage lender. From managing online advertising efforts, to cultivating relationships with leads, to testing and analyzing performance, the right mix of tools and solutions can help financial institutions and brokers achieve a variety of goals while maximizing ROI.
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Mortgage Lending and the Digital Experience
22/05/2019Savvy consumers in today’s digital world are constantly pushing the banking industry to better meet their needs. With companies like Amazon raising the bar through a variety of services and products, consumers now demand seamless user experiences and 24/7 access in other industries. What if Amazon started offering mortgages? It’s not as farfetched as it sounds — and if credit unions and banks can’t meet the needs of tomorrow’s homebuyers, they may face stiff competition before long.
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How a bank can leverage the digital mortgage transformation
22/05/2019It doesn’t come as a surprise that over 86% of banks responded in a HousingWire survey that they now offer a digital mortgage application on their website. However, digitalizing the application represents only a partial improvement to the entire experience of purchasing a home. Consumers still feel inconvenienced and stressed by the complicated process of searching for homes, finding the best rates, and working with a real estate agent and loan officer they can trust.
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My Experience with Homebuying: Why it was bad and what I did about it
22/05/2019Five years ago one of my dreams came true: I bought my first home!
As exciting as it may sound, I have to say that I did NOT enjoy the process…
Like most first-time home buyers, I had little guidance on where to start when I made up my mind to move forward with this significant project.
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Why we set out to change homebuying: Our journey from Navut to NestReady
22/05/2019Mauro Repacci, Founder and CEO of NestReady, was no stranger to relocating. Having moved and lived in several different countries over the years, he found himself frustrated with trying to find a home that would fit his budget and provide him a reasonable commute to work. He settled on a neighbourhood in Montreal with no amenities, limited public transportation, and a high price for rent.
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A Plea for Mortgage Lenders.
22/05/2019I just love how straightforward this article published yesterday by Jason Frazier on Housingwire, is. I really recommend reading it.
This is not plagiarism, simply a list of my favourite pieces of the article I wish every mortgage lender would read.“As has been said by many industry titans, the only constant in business you can count on is change. Yet, too many of you are still holding on to the past, to the “good ol’ days” of this business.”
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What Quicken Loans, loanDepot and NestReady have in common.
22/05/2019A few days ago Quicken Loans’ sister company, In-House Realty, announced the acquisition of ForSaleByOwner.com, a calculated move of Rock Holdings, their parent company, towards building their one-stop-shop homebuying solution.